How to research the market for your book - and why it's so important

How do you know you’ve got the right idea for your book?

How do you know people will want to read it?

In most industries product developers do vigorous market research to make sure they create a product that’s going to appeal to their audience. And yet so many authors fail to do the same.

If you view your book as a product, before you write it you should be finding out how to make your reader want to read it. And that means researching the competition.

Learning as much as you can about other books on your subject will not only help you find your unique selling point but will show you exactly what your reader wants. And the more you know about your reader, the better your book will be.

So here’s a 6-step plan for how to research the market for your book.